Creative Directors (In House)--do you exist?

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Creative Directors (In House)--do you exist?

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Creative Directors (In House)--do you exist? - 7/6/2009 8:05:17 AM

DL1438

Posts: 195
Joined: 4/22/2008
From: North Carolina
Status: offline

We are looking to potentially restructure things in my org to further strengthen our brand, manage workflow, provide more help and consistency throughout, blah blah blah.
I am curious if anyone has a kind of 'tree' structure in their org and how it trickles down?
do you have 'leader' that leads your creative direction for the org? how do you implement/enforce direction down through the structure?
How about reporting structure-are you reported to directly by designers, or do things filter through the Marketing staff they work under?

I'd love to hear how it works in your world...as the designer or the CD or AD-which ever..

Thanks for any feedback...greatly appreciated.

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RE: Creative Directors (In House)--do you exist? - 7/16/2009 8:27:03 AM

cindy22

Posts: 517
Joined: 1/10/2008
From: Connecticut
Status: offline

Ours works like this:

CMO>SVP of Marketing>Brand Manager VP>Art Director>Graphic Designer

and

CMO>SVP of Marketing> VPs of Marketing

Our brand manager is the head of the creative department in a sense. She reports to the SVP of marketing as well as the Marketing Managers.

_____________________________

~~I'm went to HOW I'm went to HOW I'm went to HOW ~~

(in reply to DL1438)

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